I turned 60 this year, and just weeks later received my first piece of direct mail advertising from a cemetery in Queens. I don’t live in Queens, and when I do someday meet my demise, I have no desire to be buried there…
I turned 60 this year, and just weeks later received my first piece of direct mail advertising from a cemetery in Queens. I don’t live in Queens, and when I do someday meet my demise, I have no desire to be buried there…
It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+…
A report from the United Health Foundation found that while the boomer generation smokes 50 percent less than the previous one, they have a 55 percent higher prevalence of diabetes, 25 percent higher…
