Donald Trump’s tone deaf ‘911’ campaign ad is a slap in the face to seniors
Trump’s recent ‘911’ ad, meant to show America under Biden, is tone deaf and offensive to seniors while also showing his misunderstanding of America.
Don’t Underestimate the Market Power of the 50+ Crowd
I turned 60 this year, and just weeks later received my first piece of direct mail advertising from a cemetery in Queens. I don’t live in Queens, and when I do someday meet my demise, I have no desire to be buried there…
Reinventing How Marketers View You (PODCAST)
It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+…
Marketing Health Care Services to Older People Is Tricky
A report from the United Health Foundation found that while the boomer generation smokes 50 percent less than the previous one, they have a 55 percent higher prevalence of diabetes, 25 percent higher…